Analysis of the resource potential of the enterprise and factors influencing the efficiency of use of resource potential on the example of LLC "Rodina" Korenovsky district of Krasnodar region

The transition to a market economy requires enterprises to strengthen the competitiveness of products and production efficiency. A major role in the implementation of this task is given to the economic analysis of activity of economic entities. With the help of a well-conducted analysis, developed strategy and tactics of development of the enterprise. In this article, on the example of LLC "Rodina" is considered the essence of the enterprise resource potential and its evaluation, influencing factors, characteristics of resources. Under resources, the author understands the ability of its economic and managerial systems by the use of internal resources with the highest economic effect in the conditions of influence of factors of external environment. From the resource potential depends on how well implemented the chosen strategy of the enterprise.