The possibilities of forming concept's content by means of different modalities (generalization of experimental study of the beauty concept's content)

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The article discusses the possibilities of constructing the concept's content in the different modalities. The experimental studies to identify the verbal and the visual content of the concept “ beauty ” are conducted. When comparing the results of the graphical and verbal associative experiments it is noted that the concept “ beauty ” includes the content that is different from the verbal one which makes it necessary to study different modalities that represent the concept itself.

Concept, associative experiment, word-associate, verbal and visual representation, modality

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IDR: 148160661

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