Статьи журнала - Вестник Ассоциации вузов туризма и сервиса

Все статьи: 918

10 шагов к правильному сервису

10 шагов к правильному сервису

Хмеленко Д.Р.

Статья научная

В статье описано решение проблемы плохого сервиса в компаниях путем 10-и шаговой инстуркции по достижению высококлассного обслуживания. Сервис, или обслуживание, в современном мире играет огромную роль в торговой деятельности и экономике страны в целом. Все начинается с отношения к покупателю, отсюда зависит спрос, количество клиентов, уровень репутации и доверия к компании. Независимо от сферы деятельности, будь то крупная управляющая компания или маленькая уютная кофейня , важно найти правильный подход к своей целевой аудитории и в дальнейшем спрос на продукт будет только расти.

Бесплатно

AIEST: персонажи и цели

AIEST: персонажи и цели

Другой

Бесплатно

Contents: 1 т.5, 2011

Contents: 1 т.5, 2011

Другой

Бесплатно

Contents: 1 т.6, 2012

Contents: 1 т.6, 2012

Другой

Бесплатно

Contents: 1 т.7, 2013

Contents: 1 т.7, 2013

Другой

Бесплатно

Contents: 2 т.5, 2011

Contents: 2 т.5, 2011

Другой

Бесплатно

Contents: 2 т.6, 2012

Contents: 2 т.6, 2012

Другой

Бесплатно

Contents: 3 т.5, 2011

Contents: 3 т.5, 2011

Другой

Бесплатно

Contents: 4 т.4, 2010

Contents: 4 т.4, 2010

Другой

Бесплатно

Contents: 4 т.5, 2011

Contents: 4 т.5, 2011

Другой

Бесплатно

Contents: 4 т.6, 2012

Contents: 4 т.6, 2012

Другой

Бесплатно

Glamping как инновационный формат размещения туристов

Glamping как инновационный формат размещения туристов

Киреева Юлия Александровна, Малышев Артем Максимович

Статья научная

В статье перечислены основные тренды, характерные для современной туристской индустрии. Авторы подчеркивают, что данные тренды будут активно развиваться и в ближайшем будущем. Спрос на авторские маршруты и экскурсии рождает спрос и на особенное размещение, при этом это не всегда пятизвездочный отель. В статье названы основные факторы, влияющие на рост Glamping за рубежом. Особое внимание авторы уделили современному состоянию Glamping в России. В заключении сформулирован вывод, что данный формат размещения очень перспективен для России, в дальнейшем будет способствовать развитию туризма в регионах.

Бесплатно

National park visitor segments and their interest in rural tourism services and intention to revisit

National park visitor segments and their interest in rural tourism services and intention to revisit

Sievnen Tuija, Neuvonen Marjo, Pouta Eija

Статья научная

The study aims to understand national park visitors’ interests to use tourism services provided in the vicinity of Linnansaari, Seitseminen and Repovesi national parks in Southern Finland. Separate visitor groups were identified based on their use of tourism services and their intention to revisit the area. Data were generated from a questionnaire survey of 736 visitors to the national parks. The analyses revealed five dimensions of interest in tourism services from which five visitor groups were identified: Countryside and outdoor friends, who were inter-ested in recreation services; safari riders, interested in renting snowmobiles and similar services; guided visitors, who were interested in guided tours; roomand rental seekers, whose main interest was accommodation and rental services, and uninterested, who had no interest in services. The strongest intentions to revisit the parks and the regions were recorded among “country-side and outdoor friends” and “safari riders”. The results of this study may help tourism enterprises, municipal-ity decision makers and park managers in rural communities surrounding national parks to understand and recognize visitors’ overall needs of tourism services.

Бесплатно

Scientific journal: 2 т.7, 2013

Scientific journal: 2 т.7, 2013

Другой

Бесплатно

Scientific journal: 3 т.7, 2013

Scientific journal: 3 т.7, 2013

Другой

Бесплатно

Shientific journal: 3 т.6, 2012

Shientific journal: 3 т.6, 2012

Другой

Бесплатно

Strategic entrepreneurship in the hotel industry: the role of chain affiliation

Strategic entrepreneurship in the hotel industry: the role of chain affiliation

Carlbck Mats

Статья научная

Abstract. The aim of this paper is to identify why independent hotels decide to affiliate and give up their highly valued independence. Based on interviews with 12 independently owned hotels and five affiliations active on the Swedish market, it became evident that independence is important, but factors such as de-velopment with technical solutions, internet, the use of smart phones, social media, sales and marketing, central purchasing and loyalty cards are difficult to pursue as an independent hotel.

Бесплатно

The role of boards of directors in tourist organizations

The role of boards of directors in tourist organizations

Solveig Garnes, Grnhaug Kjell

Статья научная

Tourist organizations are destination-based institutions that draw together stakeholders with interests in tour-ism. Our present knowledge of the governance of such organizations is limited. The aim of this research was to explore directors’ roles and responsibilities, and determine whom they see themselves working for. Focus group interviews with 37 directors in Norwegian organizations revealed that boards undertake several responsibilities. There seemed to be a gap between what they considered important and the level of attention given to specific responsibilities. The study further revealed that a shareholderperspective was present, yet limited in the context of tourist organizations. A stakeholder perspective could partly explain their behavior. Boards of directors in tourist organizations care for many interests, not merely the orga-nization’s owners. Theoretical and managerial implications based on the study results are highlighted.

Бесплатно

Журнал