The Concept for Corporate Demographic Policy of Russian Enterprises in the Framework of Corporate Social Responsibility

Автор: Rostovskaya T.K., Shabunova A.A., Bagirova A.P.

Журнал: Economic and Social Changes: Facts, Trends, Forecast @volnc-esc-en

Рубрика: Social and economic development

Статья в выпуске: 5 т.14, 2021 года.

Бесплатный доступ

National priorities in the development of Russian society in the field of demography are related to population reproduction, health preservation, decrease in working-age mortality, increase in life expectancy, etc., and also correlate strategically with the effective functioning of business. This brings to the fore the need to develop, implement and elaborate on corporate social policy in general and corporate demographic policy in particular. The aim of the study is to analyze social policy pursued by major Russian corporations (PAO Severstal, Magnitogorsk Iron & Steel Works PJSC, Gazprom Neft PJSC, PJSC Lukoil, JSC Russian Railways, PJSC PhosAgro, PJSC Acron) and substantiate the concept for corporate demographic policy of enterprises. We consider prerequisites for the establishment and implementation of corporate demographic policy in Russian society. We have found that at the present stage of its development, corporate social responsibility is most often reduced to cash payments and participation of enterprises in individual social projects. The article analyzes social policy practices that Russian companies are implementing and that are directly related to demographic issues (childcare allowances, employee benefits, health resort treatment, etc.). We look into the approaches to understanding corporate demographic policy and its effectiveness; we show the benefits of implementing corporate demographic policy at Russian enterprises. Such benefits include promotion of business reputation, reduction in social tension, participation of enterprises in addressing demographic development issues, etc. According to some studies, the introduction of corporate health promotion programs can reduce disability losses from a number of causes by almost 30%. The practical significance and scientific novelty of our research consists in the development of a concept for corporate demographic policy of Russian enterprises, definition of its targets, implementation mechanisms and substantiation of the expected results, which consist in enhancing the effectiveness of state demographic policy as a whole and improving the results of implementation of corporate programs.


Demography, corporate demographic policy, corporate social responsibility, enterprises, concept.

Короткий адрес:

IDR: 147234813   |   DOI: 10.15838/esc.2021.5.77.9

Список литературы The Concept for Corporate Demographic Policy of Russian Enterprises in the Framework of Corporate Social Responsibility

  • Meyer J., Rowan B. Institutionalized organizations: Formal structure as myth and ceremony. In: Klassika novoi ekonomicheskoi sotsiologii [Classics of the New Economic Sociology]. Moscow: ID VShE, 2014. 381 p.
  • DiMaggio P.J., Powell W.W. The iron cage revisited: Institutional isomorphism and collective rationality in organizational fields. In: Klassika novoi ekonomicheskoi sotsiologii [Classics of the New Economic Sociology]. Moscow: ID VShE, 2014. 381 p.
  • Afsar B., Al-Ghazali B., Ali Umrani W. Corporate social responsibility, work meaningfulness, and employee engagement: The joint moderating effects of incremental moral belief and moral identity centrality. Corporate Social Responsibility and Environmental Management, 2020, no. 27 (3). DOI: 10.1002/csr.1882
  • Kim H., Rhou Y., Topcuoglu E., Kim Y.G. Why hotel employees care about Corporate Social Responsibility (CSR): Using need satisfaction theory. International Journal of Contemporary Hospitality Management, 2020, vol. 87, no. UNSP 102505. DOI: 10.1016/j.ijhm.2020.102505
  • Jung S.Y., Lee S., Dalbor M. The negative synergistic effect of internationalization and corporate social responsibility on US restaurant firms’ value performance. International Journal of Contemporary Hospitality Management, 2016, vol. 28, issue 8, pp. 1759–1777. DOI: 10.1108/IJCHM-07-2014-0361
  • Kang K.H., Lee S., Huh C. Impacts of positive and negative corporate social responsibility activities on company performance in the hospitality industry. International Journal of Contemporary Hospitality Management, 2010, vol. 29, issue 1, pp. 72–82. DOI: 10.1016/j.ijhm.2009.05.006
  • Mishra S., Modi S.B. Positive and negative corporate social responsibility, financial leverage, and idiosyncratic risk. Journal of Business Ethics, 2013, vol. 117, issue 2, pp. 431–448. DOI: 10.1007/s10551-012-1526-9
  • Yoon Y., Gurhan-Canli Z. Negative consequences of doing good: The effects of perceived motives underlying corporate social responsibility, Advances in consumer research. In: Keller P.A., Rook D.W. (Eds.). “Advances in consumer research – 33rd Annual Conference of the Association-for-Consumer-Research”, 2003, vol. 30, pp. 323–324.
  • Shubat O.M. Russian business as a potential subject of effective demographic policy. Natsional’nye interesy: prioritety i bezopasnost’=National Interests: Priorities and Security, 2014, vol. 10, issue 26, pp. 45–53 (in Russian).
  • Orlitzky M. Corporate social performance and financial performance: A research synthesis. In: Crane A., McWilliams A., Matten D., Moon J., Siegel D.S. (Eds.). The Oxford Handbook of Corporate Social Responsibility. Oxford: Oxford University Press, 2008. P. 113–134.
  • Heinkel R., Kraus A., Zechner J. The effect of green investment on corporate behavior. Journal of Financial and Quantitative Analysis, 2001, no. 36 (4), pp. 431–449.
  • McConnell C.R. Economics: Principles, Problems and Policies. 11th ed. New York: McGraw-Hill Publishing Co., 2010.
  • Kopytova E.D. Sotsial’naya otvetstvennost’ biznesa: problemy i perspektivy razvitiya [Corporate Social Responsibility: Problems and Development Prospects]. Vologda: VolNTs RAN, 2017. 174 p.
  • Bagirova A.P., Vavilova A.S Supporting demographic policy: Evaluations and opportunities. Human Progress, 2021, vol. 7, issue 2. Available at: DOI: 10.34709/IM (in Russian).
  • Bagirova A.P., Vavilova A.S. Corporate demographic policy as the support for the implementation of governmental pro-natalist policy: Content and potential effects. In: Ryazantsev S.V., Rostovskaya T.K. (Eds.). II Vserossiiskii demograficheskii forum s mezhdunarodnym uchastiem: materialy foruma (Moskva, 4–5 dekabrya 2020 g.) [The Second All-Russian Demographic Forum with International Participation: Proceedings of the Forum (Moscow, December 4–5, 2020]. Moscow: OOO “Ob”edinennaya redaktsiya”, 2020. Pp. 271–274. DOI: 10.25629/HC.2020.13.02 (in Russian).
  • Bagirova A., Manukyan S. Corporate demographic policy as a response to countrywide challenges for business. In: Proceedings of the 16th European Conference on Management, Leadership and Governance ECMLG, 2020 October 26–27, 2020. Oxford, UK, Pp. 16–23.
  • Nekhoda E.V., Rakovskaya V.S. Corporate social policy: Conceptual approaches to the definition and to the functioning evaluation. Vestnik Tomskogo gosudarstvennogo universiteta=Tomsk State University Journal of Economics, 2011, no. 4 (16), pp. 49–55 (in Russian).
Статья научная