SWOT-analysis in strategic management system: application and adaptation to objects of mesolevel
Автор: Tsulaya I.N.
Журнал: Вестник Волгоградского государственного университета. Экономика @ges-jvolsu
Рубрика: Региональная экономика
Статья в выпуске: 2 (17), 2010 года.
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The article analyzes the main shortcoming typical of such an instrument of strategic management, as the SWOT-analysis. The author concludes that, alongside a SWOT-analysis in its traditional form, it is advisable to conduct so-called NON SWOT-analysis.
Strategy, competitiveness, strategic management, swot-анализ, swot-analysis, non swot-analysis
Короткий адрес: https://sciup.org/14970739
IDR: 14970739
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