SWOT-analysis in strategic management system: application and adaptation to objects of mesolevel

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The article analyzes the main shortcoming typical of such an instrument of strategic management, as the SWOT-analysis. The author concludes that, alongside a SWOT-analysis in its traditional form, it is advisable to conduct so-called NON SWOT-analysis.

Strategy, competitiveness, strategic management, swot-анализ, swot-analysis, non swot-analysis

Короткий адрес: https://readera.org/14970739

IDR: 14970739

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