The essence and structure of the territory potential for tourism and recreation

The article considers and structures the theoretical approaches to the studying the essence of the concept of potential for tourism and recreation. Based on the research, the author proposes definition of this economic category. The necessity of studying the structure of the territory potential for tourism and recreation is substantiated in order to increase the efficiency of its use and ensure the sustainable development of the region. The author proposes the structure of the territory potential for tourism and recreation development.