Insurance marketing as a method of balanced mutual insurance market development
Автор: Lopatkin D.S.
Рубрика: Страховое дело
Статья в выпуске: 3 (41), 2013 года.
The article provides information about the economic essence of the insurance marketing and the possibility to use it in the mutual insurance. The main tools of marketing mix which can be used by the fund society. Through the policy holder's demand satisfaction, insurance marketing provides insurer's goals achievement and balanced insurance market development.
Fund association, insurance marketing, interactions, insurable interest, public image, communications
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