Methods of influence on the behavior of the buyer in personal sales
Автор: Sokolova Anastasia Sergeevna, Simonova Olga Evgenievna
Статья в выпуске: 1 (13), 2015 года.
Personal contact is a big advantage over other promotional tools, as it allows a direct presentation of the product to the potential buyer, to control the communication process in feedback mode and to formulate an individual approach to each customer. The article presents the principles, which can be based on trade communication when working with buyers, analyzed techniques that promote their use more intensive personal sales.
Price of equipment, reception contrast, advertising courses, psychological tactics, psychological strategies, placebo-information effect sequence, the effect of the cave
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