Improving territory management through the development and implementation of marketing strategies

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The results of studies of the possibilities of strategic territorial management and territorial marketing for the choice of a model for managing the development of territories, increasing their competitiveness and investment attractiveness are presented. The results can be recommended to regional authorities and local governments for implementation in the strategic planning system and the development of marketing strategies for territorial management.

Territorial marketing, quality of life, strategic planning

Короткий адрес: https://sciup.org/148309280

IDR: 148309280   |   DOI: 10.25586/RNU.V9276.20.01.P.031

Статья научная