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Development of ethnic and socio-cultural vectors of tourism in Great Britain - blending or standing separately

Development of ethnic and socio-cultural vectors of tourism in Great Britain - blending or standing separately

Tinyakova Elena A.

Статья научная

The article presents a new branch of science - ethno-sociology - on one part, and on the other gives cul- ture-sociologic frame of tourism in Great Britain. Describing forms and methods of tourism, most typical for the United King- dom of Great Britain and Northern Ireland, the author tries to emphasize the ethnic specificity of tourism features of the country, depending on geography and nature. Traditional approach to understand ethnicity based on ethnology somehow restricts culture analysis on a broad social level. Ethnology won’t help to understand why Germany has a tourism system different from Great Britain, because ethnology deals with archaic and countryside forms of culture-traditions and customs that have got confirmed in the past. Tourism research needs the latest tendencies in socio-culture development. Industrial- ization, new technologies and the latest development in communication have produced new traits in anthropologic image of men. As culture in general, ethnicity has become modern and postmodern. It is just ethno-sociology. Of course, the influence of climate, geographical position and nature has already been the object of research, first, in French philosophy and natural sciences from the Enlightenment. However, the author of this article prolongs this research line, only on new« social soil«, hence this approach gives birth to a new branch of science - ethno-sociology.

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Dynamics of tourist services in the context of digital technology development

Dynamics of tourist services in the context of digital technology development

Koroleva Inna S., Vishnevskaya Ekaterina V.

Статья научная

The article considers the development of digital technologies in tourism. Digital travel platforms have be- come an important source for travelers around the world. Global sales of digital travel, including airlines, car rentals, hotels, accommodation, and transportation, are showing steady growth. Online travel agencies and mobile payment apps around the world are changing the travel industry. Consumers are increasingly booking online due to the availability of mobile apps and low prices. The Russian market of online services is growing rapidly, due to the introduction of digital technologies in the tourism sector. Digital technologies are also becoming the key strategy for the development of culture and tourism in the cities of the future, contributing to the integration of tourists into the urban environment and allowing them to plan their own trip. The purpose of the research is to study the impact of digital technologies on the development of the tourist market and the formation of a comfortable urban environment for travelers. The article analyzes the data that characterize the development of digital technologies in the tourism sector, and highlights the trends in this direction. One of the indica- tors of the development of information technologies and their dissemination is the constantly increasing share of online booking of tourist services. The introduction of technologies contributes to the development of independent tourism, which is becoming more and more popular every year. Modern electronic services have significantly simplified the preparation for trips both within the country and to other countries. The implementation of new technologies also affects the formation of a comfortable urban environment, contributing to the development of urban tourism. The directions for implementing digital technologies in the tourist urban environment include online services with personal recommendations; wearable gadgets for simultaneous translation; shared consumption services; a smart navigation system in the city that is adaptive to foreign languages; free high-speed Internet in public places; the use of multimedia technologies and various guide ap- plications in museums. The rating of popular tourist cities includes an assessment of such parameters as the availability of multifunctional kiosks and smart stops on the streets, the availability of advanced mobile apps for tourists, the level of implementation of innovative technologies in airports and museums. In the near future, they will develop projects in the field of digitalization of tourist and cultural spaces of cities, including a navigation system with elements of augmented real- ity, simultaneous translation with the use of neural networks, accessible mobile Internet for tourists and personalized online services. For the development of tourism in the Russian Federation at the regional level, it is necessary to develop tourism products for their implementation in the new digital environment, revealing the potential and opportunities of destinations.

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English teaching theory and methodology for the higher education

English teaching theory and methodology for the higher education

Rybak M. V.

Статья научная

This article gives an attempt to examine and analyze the most common educational system methods of teaching foreign languages. The issue of teaching foreign language in the higher education system is explored in the context of its adaptation for a non-language university educational process, in particular for the educational process of RSUTS. Direct method, the method of grammatical translation, audiovisual method, audiolingual method, communicative approach, Total Physical Response are considered in detail. Alongside this, the efficiency estimation of each element is given; diversified variants of techniques and methods combinativity are developed in order to increase the students’ motivation level, to amplify the framing effect and to solidify knowledge. The impact of the techniques on the creation of psychological connection with the students is considered absolutely and irrespectively. Methods are being examined in conjunction with each aspect of foreign language study and each aspect is allocated with a specific number of techniques. In terms of the research the author has also designed a conspicuous system of exercises sampled with the students of tourism, service, management and hospitality faculties of Russian State University of Tourism and Service. The system may provide the constant students' motivation improvement. Thus regardless of the fact that there exists a considerable theoretical justification along with vast experience of foreign language teaching in Russian non-language universities, the formed educational system appears to be underperforming from the perspective of the demands of times and needs to be elaborated. Most notably the particular emphasis should be given to the development of personal methodology based on presented methods and techniques, the necessity of making choice and changing the approaches depending upon the reaction of the students and taking into account the peculiarities of each member of the group.

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Nordic Symposia of Tourism and Hospitality Research as a networkfor Russian-European academic cooperation development

Nordic Symposia of Tourism and Hospitality Research as a networkfor Russian-European academic cooperation development

Ilkevich Sergey

Статья обзорная

The article describes the experience of representatives of Russian state university of Tourism and Service participation in the annual Scandinavian Symposia of tourism and hospitality researchers, which has been gradually formed as a large scientific community over 25 years and has been an important platform for Russian-European academic cooperation in recent years. At the beginning of the article, the author describes the general context of Russian-Scandinavian cooperation, including some aspects of national and international programs and mechanisms for the organization of cooperation projects and activities that are available today. Then the paper presents generalizations on the basis of meta-analysis for the main thematic areas and topical aspects of tourism, which have been at the center of scientific interests of Scandinavian researchers in the field of tourism and hospitality. The completeness and diversity of topics at Scandinavian symposia are not only extremely interesting and very promising in terms of international scientific and practical knowledge in the field of tourism and hospitality, but also very compatible and complementary to those research issues that are most relevant for the development of the tourism and hospitality sector in Russia. For that reason, a greater participation of Russian representatives in the Scandinavian symposia of tourism and hospitality researcher could be of great interest and a large common good for both sides (Scandinavian/European and Russian) in terms of possible new conceptual frameworks, new and hybrid methodologies, comparative studies and the arrangement of international scientific and educational projects. The article also illustrates the positive externalities of the development of Scandinavian-Russian project activities, which include organizing by Scandinavian colleagues additional research seminars for Russian academic visitors and also good joint publication possibilities. The author also elaborates on topics of the most recent meetings at Nordic symposiums and at additional research seminars, as well as possible further topics for joint research and the organization of new project activities.

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Play Gogol: постмодернистская интерпретация раннего Гоголя в сериале Е. Баранова

Play Gogol: постмодернистская интерпретация раннего Гоголя в сериале Е. Баранова

Щеглова Людмила Владимировна, Саенко Наталья Ряфиковна

Статья научная

На художественно-визуальном материале сериала Е. Баранова «Гоголь» исследуется перекодировка литературного текста Н. В. Гоголя в современном кинематографическом сознании. Выявлены параллели романтического литературного языка с визуальным киноязыком современности на уровне как художественных приемов, так и антропологических идеалов. Эстетика и поэтика сериала «Гоголь» подвергается анализу сквозь призму концепции клипового сознания. Фрагментарность композиции повести Н. В. Гоголя «Страшная месть» соотносится с принципом сериальности, который в XXI веке как культурный код успешно интегрирован в художественный текст, высказываются предварительные выводы о разной природе данных приёмов. С другой стороны, в статье на примерах нескольких различных экранизаций текстов Н. В. Гоголя показано, что сама авторская позиция писателя провоцирует экранные рецепции на включение образа Гоголя в художественный мир его персонажей, что обосновывает анализ сериального Гоголь-мира, проведенный авторами статьи...

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Protestant project: five hundred years later

Protestant project: five hundred years later

Kortunov Vadim

Статья обзорная

Five hundred years ago, the Wittenberg monk Martin Luther posted his famous Ninety-five Theses on the door of All Saints’ Church, thus giving birth to the New Europe. That is, not even the New Europe, but simply Europe. For it is from this moment that humanity witnessed the formation of a unique European civilization and European values - values which have survived to this day. The Protestant project became part of a more fundamental process, namely, the process of the universal rationalization of all spheres of human existence, which heralded the beginning of the Modern Era. Capitalism emerged as a profit-based rational economic system. The ideas of John Locke were a rational liberal and political doctrine. And the philosophy of René Descartes offered a rational scientific worldview. Protestantism in turn became a rational system of values designed to overcome medieval theocentricism.

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Psychological and pedagogical aspects of niche tourism in the system of additional education

Psychological and pedagogical aspects of niche tourism in the system of additional education

Arpentieva Mariam R., Gasanova Renata R., Menshikov Petr V.

Статья научная

The problem of the psychological and pedagogical meaning of tourist activity and its possibilities and limitations as an educational and psychotherapeutic activity is just beginning to become the subject of special attention. This movement is associated both with the development of tourism and psychology and pedagogy, the need for professional personnel with interdisciplinary competencies that guarantee the success of professional efforts. This movement is also associated with the development of the practice of additional education: for the (re) training of specialists in the field of tourism, its psychological and pedagogical models are important, for educational tasks in pedagogy and psychology, specialists are needed who possess innovative methods of work, knowledge and skills of assistance in human development and correction. developmental disruptions in various fields, including (niche and others types of the) tourism. Niche tourism is special interest tourism. Its appearance is connected both with the tasks of diversification and quality assurance of tourism products to ensure their competitiveness, and with the fact that tourism practice, changing and developing, is accompanied by the development of customers...

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Russian profile universities students' educational services quality perception and satisfaction assessment

Russian profile universities students' educational services quality perception and satisfaction assessment

Shamalova E.V., Kostromina E.A., Zasova L.V., Kosolapov Yu.V.

Статья научная

Assessment of the perceived quality and satisfaction of students with educational services is an urgent and significant issue for universities. Both of these categories largely determine the competitive positions of higher education institutions. The purpose of this article is to assess satisfaction with the quality of education received at universities with different rating positions in academic rankings and to identify the most significant factors that affect the perceived quality and the student's desire to recommend the university to potential applicants. The research was conducted at two Russian profile universities, ranking differently: Sechenov First Moscow State Medical University (MSMU) and Russian State University of Tourism and Service (RSUTS). SERVQUAL method has been applied to evaluate and assess educational services quality perception and satisfaction with the services received by students. According to the results, the students of both universities are mostly satisfied with the received educational services, whereas the students of Sechenov First Moscow State Medical University (MSMU) have shown to be less satisfied. This result may occur due to higher expectations of MSMU students. Evaluation of different factors, affecting perception of educational services quality and satisfaction of students, revealed the following pattern: the same factors have various impacts on the Sechenov First Moscow State Medical University students and students of the Russian State University of Tourism and Service. Results of the study may be beneficial for the universities to revise their operational activities in order to increase students’ satisfaction and, consequently, to increase loyalty of customers receiving services in higher education.

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Soft skill formation and development in foreign language classes at nonlinguistic university

Soft skill formation and development in foreign language classes at nonlinguistic university

Gruzdeva Maria V., Loginova Natalya Yu.

Статья научная

This article discusses the topic of formation and development of soft, or interpersonal, skills among students in a foreign language class at non-linguistic university. In the modern world, it is impossible to feel confident in a profession if a person does not have any Soft Skills. It is they that allow a specialist in any field to be able to interact with their employers, colleagues, partners, subordinates, clients. Soft skills are valued no less, and often more than hard, professional ones. The success of any activity depends on this. Regardless of the classification, the main ones are: effective communication, ability to solve problems, time management, customer focus, emotional intelligence, creativity, self-control, conflict resolution, taking responsibility, empathy. These skills can be formed at university in a foreign language class. The examples of tasks given successfully solve the problem of forming not only the basic competencies in the discipline of a foreign language, but also the necessary soft skills. Group work is noted as a way for students to interact with each other. As a result, those graduates who are with soft skills are preferred in the modern labor market.

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Territorial branding as a promotion tool for gastronomy tourism and territory development

Territorial branding as a promotion tool for gastronomy tourism and territory development

Den V.G., Konopleva N.A., Kucherenko A.L.

Статья научная

In modern society, positioning of any region is a key issue of the territory development and a basic element of attracting investors. In this regard, creating a territory image and promotion of its brand is important part of the territory development and competitiveness in an effort to attract potential entrepreneurs and tourists. Building a successful tourist image has an informational and emotional-psychological impact on tourists, contributing to a positive image of the region. Within the framework of this article, the essential characteristics and comparative analysis of the terms: “image”, “brand”, “territory branding” were determined. In addition, a concept of “gastronomy brand” was analyzed as an independent form of a territory promoting. The goal of the research is to study gastronomy tourism as a socio-cultural form, a tool for territory branding. This article highlights the research of territorial branding in the aspect of gastronomy tourism and promoting the Far Eastern cuisine, as well as the formation of a structural model of a territorial brand. The work is based on the axiological structural-functional methods, methods of analysis, as well as deduction, classification and comparison. The scientific novelty of the research lies in the definition of the following concepts: gastronomy brand, territorial brand and the territorial image, highlighting the fundamental difference between the concepts of “territorial image” and “territorial brand”. The authors also examined the structural model of the territorial brand and consider the factors of the “Far Eastern cuisine” brand formation.

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The attitude of modern Russian youth to cultural values (on the example of Vladivostok State University of Economics and Service students)

The attitude of modern Russian youth to cultural values (on the example of Vladivostok State University of Economics and Service students)

Kamennaya E.O.

Статья научная

In modern Russian culture, studying values is of particular importance due to the pronounced socio-cultural transformations and the change of life-meaning orientations among representatives of almost all generations, but, first of all, young people. The key approaches to considering the concept of “values” demonstrate their significance in various periods, determining a person’s attitude to their activities, the prevailing meanings of being, compliance with moral and ethical social principles, and traditional spiritual attitudes inherent in the culture. Over time, society undergoes a transformation in the political, economic, and social spheres. The introduction of young people to traditional values determines cultural continuity, which gradually helps young people understand essential and valuable things for themselves, contributing to their self-development, focusing on the spiritual values of the relevant society. Youth is a socio-demographic group that covers people aged 14-16 to 25-35 years. This group is one of the most complicated in organizing and forming a value-semantic sphere during the transition from childhood and adolescence, the formation of social responsibility, and the acquisition of rights and obligations. The research aims to highlight the terminal values of modern youth. An empirical study involving a morphological test of life values as a technique allowed us to identify the most significant value attitudes for modern youth. The method of comparing the theoretical basis of the psychological characteristics of young people with the results obtained enabled us to further adjust the work with young people and improve youth policy and educational activities in the context of the results obtained, justifying the novelty in the changes in the value-semantic sphere of modern youth.

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The groundwork of literary stylization: genre, style, and cultural pragmatics

The groundwork of literary stylization: genre, style, and cultural pragmatics

Konurbaev Marklen Erikovich, Lipgart Andrey Alexandrovich

Статья научная

The purpose of the best aesthetically valid translation of a poetic work can be best achieved through stylization. From the linguistic point of view stylisation is “an imitation of a manner, or narrative style, etc, typical of some genre, social milieu, time in history, etc, usually aiming at creating an impression of authenticity” (Akhmanova, 1969). Normally a writer, aiming at creating the said effect, never tries to reproduce an exhaustive set of the peculiar genre features of imitated text, but thinks in terms of the “necessary and sufficient” amount of conceptually and linguistically specific features bearing the main load in creating a particular effect. A researcher, whose task is to reveal these features, should probably begin by making a complete list of stylistic devices used by the author, and then consider their relative functional significance in producing a desired impact. The results of such study appear to be of a high practical value for a translator, who invariably faces the problem of the balance between conceptually significant elements and emotional-expressive “decorators”.

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The impact of a dominant foreign language on a country’s culture in the context of globalisation

The impact of a dominant foreign language on a country’s culture in the context of globalisation

Loginova N.Yu., Gudkova Y.V.

Статья научная

In today's globalized world, the influence of English on different cultures is undeniable. English is studied in all parts of the world. This is due to the natural processes of intercultural interconnection, which reached its historical peak in the 21st century, in terms of the development of economic relations, tourism, technology and access to information. Learning English certainly includes learning the culture of English-speaking countries, in particular the culture of the United Kingdom and the United States. This leads to the inevitable Westernization of the culture of any country. Moreover, learning English allows society to immerse itself in Western mass culture. Often, these processes are perceived as positive global changes, providing a better understanding and a high level of intercultural communication. However, there may come no denying the downside of widespread English language learning. This paper examines the relationship between language and culture, and the role of language in shaping the cultural ethnic base. The influence of a foreign language on the authentic culture is considered, examples of bilingual cultures are given. The problems of integrating a foreign language into the local culture are highlighted. Ways to mitigate the effects of widespread learning of English and its impact on the authentic culture of the country are suggested.

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The impact of the ICT usage in a foreign language learning on cultural assimilative processes of the country

The impact of the ICT usage in a foreign language learning on cultural assimilative processes of the country

Rybak M.V., Grigoryan M.I.

Статья научная

Over the history of its development, virtual means of communication have already left a significant mark on the formation of a modern authentic culture of any country. As their accessibility expands, the cultural boundaries between countries are blurring more every year. For successful orientation in the information space, students need to have an information culture. The article discusses the use of new information and communication technologies in teaching a foreign language in higher education. The relevance of the use of information and communication technologies in teaching a foreign language, which is pointed out by modern specialists, is demonstrated. The definition of the concept of "information and communication technologies" is given. The need to update views on the educational strategy is noted and modern trends and means in the use of information and communication technologies, such as: computer training, the Internet, e-books, audiobooks and audiovisual means are presented. These tools allow students to practice their language skills in real conditions and develop intercultural communication skills. The authors recommend that modern researchers pay more attention to the research of information and communication technologies. The opinion is expressed that it is necessary to gradually strengthen the cultural aspect of learning a foreign language in higher education, building education on a comparative analysis not so much of languages as of cultures of one's own country and the country of the language being studied.

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The influence of intercultural communication on the formation of professional competence among higher school students in Russia

The influence of intercultural communication on the formation of professional competence among higher school students in Russia

Tufanova A.A.

Статья научная

Each country's labor market reflects the cultural values, historical established concepts, and communication culture of each individual country. Therefore, the formation of professional competence of higher education students is directly related to the immersion in the peculiarities of intercultural communication. This paper examines the trends of changes in the professional culture of future professionals. The importance of mastering the aspects of intercultural communication in the process of shaping professional competence of HSE students is considered. The detailed analysis of the relationship between the study of individual subjects, intercultural communication and the formation of professional competence in the context of cultural features of the labor sphere of foreign countries is given.

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The need to use different types of tasks in foreign language classes at a non-linguistic higher education institution.

The need to use different types of tasks in foreign language classes at a non-linguistic higher education institution.

Gruzdeva M.V.

Статья научная

This article deals with the topic of the necessity to use different types of tasks in foreign language classes at a non-linguistic university. In such a rapidly changing world, it is important to train a specialist in any professional field in accordance with the requirements of modern society and business environment. It is possible to form important professional and soft skills - ability to communicate, independence, ability to work in a team - in the foreign language classes in a higher education institution under the condition of using a variety of tasks, relying both on teaching aids and developing ones adapted to a particular group of students in accordance with the curriculum. Factors influencing the choice of tasks are highlighted: the level of language skills, the level of intelligence, learning motivation, creativity, adequate self-esteem of students. The main types of tasks according to the aspects of foreign language learning are distinguished: aimed at teaching receptive (reading, listening), productive (speaking, writing) types of speech activity, as well as those aimed at the formation of vocabulary and mastery of grammatical structures and phenomena. It is important to integrate all types of tasks into the foreign language learning process, clearly structuring them and adapting them to each group of students while implementing an individual approach. As a result of proper planning, lesson structure, selection and structuring of tasks in different formats, excellent results can be achieved not only in building communicative competence in students, but also in developing hard and soft skills and their creativity, which will help future professionals in their future careers.

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The problem of the linguistic integration impact on a country's cultural identity

The problem of the linguistic integration impact on a country's cultural identity

Tufanova A.A., Spatar-kozachenko T.I., Mamontova J.J., Krylova T.V.

Статья научная

There is no doubt that in the last few decades mankind has evolved along the path of active globalization, reflected in the expansion of contacts and interaction between peoples and the integration of their cultures. Changes in the world, in life and in forms of communication are inevitably reflected in language. The integration of economic and cultural areas leads to socio-cultural convergence and, as a result, to the enrichment of cultures through the natural processes of absorption of elements of foreign cultures. The increase in cultural and direct contacts makes the issue of cultural identity and the preservation of cultural differences relevant. In this context, it is important to be able to identify peoples' cultural particularities and to seek mutual recognition. This article looks in detail at the processes taking place within the framework of intercultural communication. It raises the issue of maintaining cultural identity and integrity in a globalized world. Particular attention is paid to the role of language as a reflection of culture. The main tendencies of language changes due to a growing number of loanwords on the example of the Russian language are described. The problem of "pollution" of the language by notions that do not have an etymological reflection in the national culture is considered.

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The role of foreign languages in education of future tourism industry employees

The role of foreign languages in education of future tourism industry employees

Avagyan Asmik A., Koroliov Alexei V.

Статья научная

In terms of ongoing globalization and rapid development of the tourism industry in Russia it is especially important to analyze the role of specific skills required for effective work in the sphere of tourism. One of them is advanced communication skills in foreign languages. The present article aims to analyze the role of foreign languages in training of Bachelor students in tourism and offer possible ways of solving current problems connected with language skills of future tourism industry employees. The importance of this topic is explained by a growing role of foreign languages, especially English, in the professional activity of future tourism industry employees and a lack of language skills required by their prospective employers. Current problems connected with language training of Bachelor students in tourism are analyzed. A multi-faceted role of English as one of the most popular languages in the world is described in application to the tourism industry. The research methodology is confined to assessing the role of foreign languages, especially English, in tourism, as well as identifying current problems in language education of students in tourism which are reflected in recent publications on this topic. It is proved that good knowledge of foreign languages has both universal and professionally-specific advantages, such as a higher probability of job placement and more effective communication with prospective clients. Furthermore, advanced communication skills in foreign languages allow employees to go on individual or incentive tours, improve their knowledge of tourist destinations recommended by them and expand the activity of tourism companies outside our country.

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The social responsibility of religious institutions: case of the evangelical Lutheran church of Sweden

The social responsibility of religious institutions: case of the evangelical Lutheran church of Sweden

Balabeikina Olga A., Yankovskaya Anna A., Gavrilova Karine S.

Статья научная

The main topic of the study is the social responsibility of foreign religious institutions and their organizations. Main subjects under investigation are the main content, leading directions and ways of implementation of social responsibility using the example of the Evangelical Lutheran Church of Sweden (ELCS). The goal of this study is to identify prevailing features and characteristics of the activities related to social responsibility at the level of a religious institution with great cultural significance, predominant number of adherents and «national» status. Conclusions are based on data achieved from financial reports of the ELCS for the period 2011-2018. Comparative comparison, analysis and synthesis methods were used. The main hypothesis of the study is that the spheres covered by social responsibility of the leading religious institutions are expanding following the actualization of socioeconomic problems at the national level. The ELCS implement a variety of activities within the framework of social responsibility, but they are mainly focused on education, culture, employment spheres and adaptation of migrants' programs. The experience of the ELCS in organizing socially oriented events, developing the content and forms of their conduct can be useful for Russian religious institutions (as for those that already have similar experience, as for those that are just planning to start).

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