Role of regional travel brands in the development of territories

Автор: Sorokin K.I.

Журнал: Экономика и социум @ekonomika-socium

Рубрика: Основной раздел

Статья в выпуске: 7 (86), 2021 года.

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In modern socio-economic conditions, a special role is assigned to the formation of the image of the territory. Countries and regions are interested in increasing their tourist attractiveness in their development. In post-pandemic conditions, this issue is becoming increasingly relevant, which is also associated with the need to create or modernize travel brands. A well-developed brand both promotes the dissemination of information about the territory, and allows you to form a positive public opinion, contributing to its development and promotion.

Region, tourist brand, territorial development

Короткий адрес: https://sciup.org/140259820

IDR: 140259820

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