Regional experience in implementing communication support programs for the real estate brand

The implementation of the brand communication support program is a fundamental basis for building a strong, competitive brand with a large number of loyal customers and an established positive brand image. The article deals with the topic of forming a program of communicative support for the brand of a real estate object on the example of the residential complex "City on the Tushino river-2018". To achieve this goal have been successfully solved the following tasks: Researched international and domestic experience of formation of the program of communication support of brand real estate in the Internet: basic principles and methods of formation; the analysis of the real estate market of Moscow, through which were identified the main factors of environmental impact on the formation of the program of communication support of brand real estate in the Internet; The evaluation experience of the development of programme communication support brand of the residential complex "Tushino 2018" on the Internet, identified the main advantages and disadvantages of the brand; the main directions of effective development of programme communication support for the brand of the residential complex "Tushino 2018" on the Internet; a promising program of communication support for the brand of the residential complex "Tushino 2018" in the Internet; evaluation of the effectiveness of a promising program of communication support the brand of the residential complex "Tushino 2018" on the Internet.