Concept of socialization and socialization trajectories of youth in a consumer society

Consumer culture, as a set of formed knowledge, values, patterns and norms of consumer behavior, plays an important role in practical life and the general culture of an individual. A special segment, reflecting current trends in consumption, is young people, a distinctive feature of which is dynamism, striving for new things. The youth audience, on the one hand, is the main consumer of new products, on the other hand, it sets the trends for their distribution in society. The level of social maturity of the individual depends on the level and quality of the consumer culture formed among the younger generation, ensuring its autonomy and independence in solving life problems in various fields of activity. The study of the consumer culture of youth is of particular importance in its analysis as a means of individuals entering the system of social relations. This problem acquires special relevance in a global environment, the key values of which are consumption and hedonism. At the same time, the trends in the spread of mass culture carry positive changes that create new opportunities and ways of entering society, the choice of significant social roles by young people and the means of their implementation