Features of stimulation and motivation of sales managers

There is a problem in the Russian sales market in the shortage of qualified personnel. There is a high demand for the most professional specialists in the sales sector, who have high communication skills, customer orientation and the desire to achieve the goal. Often the level of professionalism does not meet the requirements of employers. In our country, due attention is paid to the development of the direction of training sales managers, there are no specialized educational programs in educational institutions that lead the preparation of secondary and higher education.