Features of Event Management in the Conditions of Digitalization of Russian Enterprises

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Th e article shows that a technological breakthrough has led to profound changes in the EVENT management industry. Today, meetings with partners and clients, conferences and presentations of new products are increasingly planned, organized and managed using digital tools. Digital EVENT management tools are becoming an integral part of strategic event management, given their proven ability to bring signifi cant benefi ts. Such as signifi cant savings in money and time, a higher degree of customer satisfaction. Ubiquitous digitalization has brought us closer to a new understanding of communication in EVENT management

Digitalization, digital transformation, digital tools, consumers, enterprise, EVENT management, COVID-19.

Короткий адрес: https://readera.org/148322484

IDR: 148322484   |   DOI: 10.25586/RNU.V9276.21.04.P.063

Статья научная