Basic trends of formation and development of corporate press in Russia
Автор: Ryzhykova L.N.
Статья в выпуске: 7 (47), 2005 года.
The article considers the evolutionary process of "small press"- factory newspapers which appeared to be historic predecessors of corporate press in Russia. The reasons of rise of corporate press considerable amount in the new economic reality context are being revealed. Thereupon new corporate mass media goals and objectives are set forth-to inform personnel, to provide feedback for employees and shareholders of the enterprise, to increase its publicity capital.
Короткий адрес: https://readera.org/147150298