Development forms and content of the marketing strategy of the organization OOO "Eco Fish Samara”

Object of observation: OOO " ECO FISH Samara» Marketing strategy is an essential basis for the overall strategy of enterprise development. It provides information on the successful development of marketing activities of enterprises. Marketing plans are also drawn up for a long-term or short-term period, in which the marketing strategy is formed. In such circumstances, the marketing plan considers the descriptive component of the strategy, which sets the direction of further development of the company's activities, and does not develop specific plans. The marketing strategy is created in order to improve the overall production at enterprises where the main directions of the company's activities in the market are determined. We are mainly talking about interaction with competitors and with the client audience. Article contains the research and development of the marketing strategy "ECO FISH Samara", proposals for the development and implementation of the development of the attributes of marketing strategy,assessment of economic efficiency of the developed proposals for the development of marketing strategy "ECO FISH Samara".