Modern trends of online consumer behavior: comparative analysis of Russian and Chinese national characteristics
Бесплатный доступ
With the establishment of a comprehensive strategic partnership of cooperation between Russia and China, How to actively seize opportunities and respond to challenges has become a new issue facing e-commerce companies in both countries. This article focuses on the research and analysis of the consumption and behavior of Russia and China, which is of great significance to the development of Russia and China's online consumer market by companies between the two countries.
Online consumption, online consumption behavior, behavioral characteristics, russian and chinese customers
Короткий адрес: https://sciup.org/140288479
IDR: 140288479
Список литературы Modern trends of online consumer behavior: comparative analysis of Russian and Chinese national characteristics
- Ajzen I, Fishbein M.Belief, Attitude, Int enti on and Behavior:an Introduction t o Theory and Research[ D].Addsion Wesley, Reading MA, 1975
- China Internet Network Information Center,2018 China Online Shopping Survey Research Report,2018
- De Mooij, M. (2010). Consumer behavior and culture: Consequences for global marketing and advertising. Sage.
- East-west digital news, International E-commerce report,2018
- Yandex.Market and GfK company, Development of online trading in Russia, 2019.
Статья научная
