Sales funnel modeling for small and medium-sized hotel businesses

Бесплатный доступ

The paper considers the principles of building a sales funnel, as well as analyzes the features of a sales funnel for small and medium-sized hotel businesses. Changes in approaches to modeling the sales funnel in recent years have been identified. A set of factors that are significant for building a sales funnel in small and medium-sized and hotel business are presented. The stages of modeling a sales funnel for small and medium-sized hotel business are described. The forecasts of sales figures for hotels in Moscow and St. Petersburg are analyzed.

Sales funnel, small and medium business, hospitality industry

Короткий адрес: https://readera.org/148321559

IDR: 148321559   |   DOI: 10.25586/RNU.V9187.21.02.P.056

Статья научная