Modeling the process of the formation of skillful creation of written PR-communication means in students of the "Public relations" Department

The analysis of up-to-date resources gave the author of the present paper the opportunity to describe the process of making up the model of the formation of written PR-communication means in the students mastering the speciality "Public Relations". Peculiarities of such notions as "model", "modeling" are examined in the paper; the author analyses principles, aims and tasks of making up this model, considers its characteristics and criteria of its creation; there is also the description of blocks included into the model structure and the composition of blocks themselves.