Conceptual accommodation facilities as an element of a creative cluster

Автор: Kazakova Svetlana, Krivosheeva Tatiana

Журнал: Сервис в России и за рубежом @service-rusjournal

Рубрика: Маркетинг и логистика в туризме

Статья в выпуске: 5 (61), 2015 года.

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Currently, is much spoken about the transition from the industrial era to the intellectual, in particular, about the development of the creative economy, which is based on intellectual activities, generation new knowledge, design thinking, creative imagination and creativity. Creative potential is becoming a major production resource. And creative class, people who are able to be creative and to generate something new that attracts attention, is a key element of this kind of economy. The ability to enter the market with the results of creativity brings to birth the effect of the creative industry - generation of communities of creative enterprises and industries that shape creative cluster. The definitions of the term «cluster» for a detailed consideration of the concept of «creative cluster» are generalized in the article. Special attention is paid to creative industries as a phenomenon of modernity and as part of a creative cluster. The article presents the characteristic of the conceptual accommodation facilities, among which design-, art- and boutique hotels are allocated, as well as their role in a creative cluster as an element bearing creative burden is defined.

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Cluster, creative industry, creative cluster, accommodation facilities, conceptual accommodation facilities

Короткий адрес: https://sciup.org/14057982

IDR: 14057982   |   DOI: 10.12737/

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