Improving customer relationship management (CRM) system development for Zain Telecom company
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The study aims to develop an approach to improve customer relationship management for major telecommunications companies in Northern Iraq for their development. Possible directions for improving the customer relationship management (CRM) system of Zain Telecom are proposed.
Customer relationship management, telecommunications market, crm analytics, telecom company
Короткий адрес: https://sciup.org/140288806
IDR: 140288806
Список литературы Improving customer relationship management (CRM) system development for Zain Telecom company
- Abdulah F. A. Makarova E. L. Customer relationship management system in telecommunication sector of Kurdistan regional government Iraq: a comparative analysis of Zain, Korek, Asia telecom companies // Online scientific journal "Management in economic and social systems". 2021. No. 1(7).URL: http://www.journal-mes.ru
- Glazunova, E. Z., & Kovelskiy, V. V. Comparative Analysis of CRM-systems. Information Technology and Nanotechnology 2017, 107-109. DOI: 10.18287/1613-0073-2017-1903-107-109
- Mohammed, M. Customer relationship management (telecommunication industry) Comparison between Airtel and Zain. International of Business and Management Invention, 2013, 52-58.
- Rajini, G., & Sangamaheswary, D. V. An Emphasize of Customer Relationship Management Analytics in Telecom Industry. Indian Journal of Science and Technology, 2016, 9(32). DOI: 10.17485/ijst/2016/v9i32/98646
- Iraq Telecoms Market Report 2020, Iraq, August 2020. URL:https://www.budde.com.au/Research/Iraq-Telecoms-Mobile-and-Broadband-Statistics-and-Analyses
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