Globalization, consumption patterns and political stability

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Rapid changes in technology and economy that we observe nowadays are accompanied by rapid changes in traditional values and attitudes. In the contemporary world, a permanent proximity of internet, computer, television or smartphone makes us all citizens of the globalised, virtual world rather than a physical, geographical, real one. But even if people consider themselves to be citizens of the “global village”, a political architecture of the real world has remained based on the nation-state. One of the main characteristics of a nation-state is its territory defined by its borders. Recognition and respect of nation-state borders is considered to be a principle of national sovereignty, national interest and territorial independence, which shape international relations. Historically, rulers always usurped the right to control what happens on their territory, but there were some areas that had escaped their supervision. The first one is the sphere of science and more broadly - ideas. Whether it was religion, superstition or steam engine, ideas were unstoppable even for isolated countries. Second area is a realm of trade. Rulers were usually rather kind for merchants, therefore borders were always wide open for business people. It is worth mentioning that both ideas and trade are significant driving forces in the history of world. Their influence is sometimes stronger and sometimes weaker but it is always meaningful. Yet the very hypothesis of this article states that in contemporary, globalised world a third important factor has arrived. It was always present but until the economy hasn’t become globalized, its impact wasn’t noticeable. This third factor can be described as universalisation of western consumption patterns and it plays an important role particularly in developing countries.


Globalisation, trade, consumption patterns, globalisation of brands, consumption function

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IDR: 14971212   |   DOI: 10.15688/jvolsu3.2017.1.1

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