Building an effective business model in the modern economy
Автор: Fatyanov Y.I.
Журнал: Международный журнал гуманитарных и естественных наук @intjournal
Рубрика: Экономические науки
Статья в выпуске: 6-3 (69), 2022 года.
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The author of the article reveals the features of the development and implementation in practice of a client-oriented business model. Special attention is paid to the problems of Russian companies on the example of Sberbank PJSC, which in recent years has done a great job in the field of product offerings for its customers. The author proposes a step-by-step mechanism necessary for the effective organization of changes within the company.
Customer orientation, benchmarking, management, business model, crm-systems
Короткий адрес: https://sciup.org/170194886
IDR: 170194886 | DOI: 10.24412/2500-1000-2022-6-3-240-242
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