Region brand: marketing factors of formation attractive image

Автор: Sergeeva O.E., Lazareva E.N.

Журнал: Juvenis scientia @jscientia

Рубрика: Экономические науки

Статья в выпуске: 11, 2018 года.

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The formation of a territory brand determines a positive competitive image of the region as a new economic entity and is based on attracting efficient market tools, where marketing is a priority means. The object of the research article is the brand of the region, the territory, the commercialization of which becomes the key to market success. The subject of the research is factor bases forming an attractive image of the region.

Region, brand, competitiveness, marketing management, effective businesses in the region

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IDR: 14113448   |   DOI: 10.32415/jscientia.2018.11.02

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