Aspects of MICE-tourism and its management
Автор: Kuznetsova Olga Igorevna, Silcheva Liudmila Vladimirovna, Maslennikova Elena Gennadevna, Makeeva Dina Rafikovna
Статья в выпуске: 2 (49), 2014 года.
The article highlights the issues of MICE-related business travel, such as business tourism, conference-, exhibition- and travel-study tourism. The authors consider the historical preconditions for business travel birth and development, as well as the peculiarities of incentive tourism and the types and purposes of incentive programmes. The article provides statistics concerning the current state of the MICE-industry, and a comprehensive aspect-by-aspect study of a sample offsite seminar management in the framework of business tourism.
Mice-индустрия, business tourism, incentive programmes, tours, mice-industry, offsite events
Короткий адрес: https://readera.org/14057779
IDR: 14057779 | DOI: 10.12737/3585