The analysis of using technologies of strategic planning of companies on the competitive market
Автор: Shevchenko Dmitry
Журнал: Экономический журнал @economicarggu
Рубрика: Смотровая площадка
Статья в выпуске: 2 (26), 2012 года.
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The reader is offered a lecture by the leading marketing specialist in the RSUH. The author suggests that along with traditional planning the management of companies should make a better use of the conception of strategic planning based on the assessment of external environment impact.
Strategic planning of a company, strategic marketing planning, analysis of external environment, corporate, functional and instrumental levels of planning
Короткий адрес: https://sciup.org/14915068
IDR: 14915068
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